Just got back from Slush, and it remains the best conference in our industry - nothing else comes close. The quality of the organization, the people, the content - all world-class. Every year I'm reminded why it's worth the Helsinki winter. I'm not going to do the usual "here are my five takeaways" post. Instead, there was one theme that came up consistently across multiple conversations - with founders, investors, and platform folks - that I think deserves deeper examination

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Within the next 18 months, Performance Marketing as we know it will undergo a radical change. Decisions that were previously informed by...